Upon further exploration of Tudou.com I discovered something it has that it's American counter-part Youtube.com does not explicitly offer; multiple models of $ubdomain$. While Youtube is moving in this direction with its Youtube.com/movies that allows users to watch select full length movies (from what I gauge to be older and unpopular films) categorized by genre and their Youtube.com/music that allows users to watch full length music videos categorized by genre that have been uploaded by other users (predominately music companies themselves), it has not mastered subdomains as creatively as Tudou. Tudou not only offers content of specific topics on their website, but goes as far as to allow each topic, such as gender, sports, music, education, cartoons, video games, "channels," and high-definition footage its own subdomain website page. This allows advertisers to narrow their advertisements to a more specific area of the vast video uploading site, while also reaching a broad enough audience to effectively reach targeted groups. This new super categorization reflects a similar dilemma that TV advertisers face: whether to purchase ad time on more specific and narrowed T.V network shows or on shows that attract more diverse and fragmented audiences. O what tudou what tudou : )
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