Tudou.com, similar to television, has gone "HD" in attempts to make their video content clearer, crisper, and easier on the eyes. However, Tudou, as a video uploading site has gone one step further to better the experience for their online video viewers by changing bandwidth formats. For those of you who don't know what bandwidth is, basically, video bandwidth is a monitor's ability to refresh a computer screen, and high bandwidths allow more information to be shown across a display in a given amount of time, which translates into support for higher resolutions and greater refresh rates (CNET.com). Tudou "will migrate from Sorenson Spark format to On2 VP6 as their default codec [to] create Adobe Flash content. In addition, Tudou will standardize on the On2 Flix Engine software to encode all incoming videos to the site"(Reuters.com).
This switch delivers a greater amount of bandwidth savings, requires less computing power to replay, and avoids potentially expensive MPEG-LA licensing obligations. Micheal Zhao, the Chief Technology Officer at Tudou said, "[s]witching from Sorenson Spark to On2 VP6 we estimate a reduction in our bandwidth overhead of up to 40%, without lowering the quality of our published videos. The encoding speed of On2 Flix Engine also enables a greater throughput for video transcoding" (Reuters.com)). Tudou understands the importance of adapting and evolving in an Internet environment that is constantly changing technologically. With better video quality, efficiency, and speed, Tudou will attract more consumers and increase video and ad space...Bandwidth Bandits!!!
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