As previously discussed in my posts, Tudou.com is increasing in size, wealth, video-consumers, and maybe most importantly, content. With mergers like Tudou-China Mobile, an expanding broadband width, and addition of advertiser platforms, the next endeavor Tudou will embark on is becoming "the Content King" of Chinese video uploading sites. Anita Huang, the VP of community and marketing at Tudou said, "[w]e will still work with the mainstream entertainment provider partners to buy their content and work on revenue sharing models with our partners, but we are expanding our footage to more co-production and joint-funding productions with other entertainment partners" (Media.asia).
Tudou has begun producing original content including a TMZ reminiscent entertainment news show and a “Who Wants to Be a Millionaire?” reminiscent reality show it co-produced with Noki. As just mentioned, Tudou has partnered up with another media giant, Nokia [a telecommunications, Internet, and computer software company based in Finland] for production purposes. "The Nokia show cost some $500,000 in US dollars to produce and thirty million [viewers] tuned in for the six live shows, where contestants could use friends or search engines on their Nokia N97s to help get the answers" (TechCrunch.com).
Tudou-Nokia exemplifies blatant product placement, advertisement, and profitability along with strategic marketing, and a foundation for creating Tudou in house productions. By creating their own content, Tudou will increase their credibility in the online video-uploading world and stream revenues into their own pockets from advertisers who decide to purchase ad space during their shows = Our Own Ownership...
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