"Hello, this is Tudou calling, may I speak with China Mobile please?"

Youtube.com isn't the only one partnering up with media giants! As we mentioned in class, it is becoming increasingly popular for online media giants to partner up with each other in hopes of attracting more users, making their services more convenient, and adding unique features to their sites. An example of this is Facebook using email to update and alert Facebook users, and the sites we're simultaneously using now, Blogger.com and Gmail. This "partnering" strategy seems to be smart and profitable for both parties involved as it increases user presence and usually adds features to both sites. Tudou has recently taken this route as it partnered up with China Mobile which is one of the largest cell phone services in China.


According to ShanghaiDaily.com, "Tudou has signed with China Mobile to launch video content on handset[s] for more than 700 million Chinese mobile phone users." This combination is genius, as it not only allows Chinese China Mobile cellphone users, and Chinese Tudou video users to easily access Tudou's video uploading features on their mobile devices, but also, with the "video" feature on many cell phones (that allows cell phone users to record video footage at any moment) to instantaneously upload video footage, therefore increasing the video uploading and viewing traffic on Tudou. This will have a beneficial impact on Tudou's website user presence and profitability of their advertising space. A simple, yet effective conversation...