Thursday, November 19, 2009

Tudou the Tiger

According to Chinese zodiac, 2010 is the year of the Tiger and also the year Tudou expects to break even. The Tiger is characterized as an adventurous leader and risk-taking animal, and I think that is an accurate description of Tudou's chosen business ventures. "Tudou announced it will invest 100 million yuan (US$14.75 million) in content and expects to break-even next year, thanks to the booming advertising income and expanded mobile business" (ShanghaiDaily.com). Tudou will probably be the first online video-uploading site to turn a profit in the highly competitive Chinese video market.

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