World Expo... Meet the Internet!

The World Expo 2010 will be hosted by Shanghai, China, and for the first time, accompanied by a complementary "online exposition." According to ExpoChina2010.com, in contrast to the official World Expo website that is informational, providing expo news updates, and ticket purchases, Expo Shanghai Online will enhance promotion and education functions... and provide more interactive exhibition and the "virtual tour guide." Because this is the first time any world exposition will be accompanied by an online exposition, it will provide endless avenues for online advertisement and international exposure through Chinese Internet. With the current world-wide economic state, many companies, especially media companies can use an event such as the world expo to help rejuvenate their organizations by making connections and tapping into new markets. With the increasing use of Chinese Internet and vast amounts of nations and outside visitors that will be entering China, the most interesting part will be seeing how online censorship affects the expo. Take a look at this online survey to see what type of questions Shanghai Expo planners are asking to get insight into how to make Expo Shanghai Online most "effective." Also, check out this Youtube clip introducing Expo Shanghai Online...