The above movies are all films that you can watch on Tudou.com from begining to end with only one click. Tudou.com is one of the largest and most popular video sharing websites in China. It is comparable to the U.S Youtube.com, but as in many other aspects of China, is slowly outdoing the U.S in its video sharing abilities. Toudou.com was founded in 2005, around the same time as Youtube.com, but differs from Youtube because it allows its audiences to watch or upload longer amounts of video than Youtube that has a 10 minute limit. According to Shanghailist.com the daily amount of video being streamed from Tudou is around 15 billion minutes, versus Youtube's 3 million. Obviously, this is partly because Tudou allows for longer uploads of video, but that does not change the fact that Tudou's numbers are more attractive to advertisers, especially within the unsaturated Chinese consumer market.
"According to a quarterly report on China online advertising market in the second quarter of 2008 released by Analysys International, the online advertising market of China reached CNY2.808 billion, which increased by 33% compared with the first quarter of 2008 and a year-on-year increase of 72.5%. (Chinatechnews.com)" Now, Tudou.com announced that its high-definition channel hd.tudou.com that the company made CNY11.296 million in the advertising sector in the first half of 2008. So this means that hd.tuduo.com, a specialized extension of Tudou.com made up about 0.40% of the Chinese Internet advertisement market share during the first half of 2008. While one could look at this percentage and label it insignificant, it is really quite impressive because it composed 0.40% in a vast and fragmented Chinese Internet market when it is a significantly small sector, only providing one service (high-definition video uploads/views). This sheds light on Tudou's dominance in the Chinese video sharing market in China, as it overpowers competitors like Youku.com. According to ChinaTechNews.com in contrast of Tudou's CNY11.296 million during the first quarter of 2008, Youku.com profitted only CNY5.48 million at the end of that same period. These figures show the advertising potential of Tudou.com in comparison to other video sharing sites, in that it's a site dedicated to simple uploads of (mostly) previously recorded major television and film media that are more likely to attract general mass audiences of the east and west, however this brings up another complication of copyright on Tudou.com. I will discuss Tudou.copyRIGHT or copyWRONG in the next blog - stay tuned!
Also, check out some of the ads I found on Tudou.com (look beyond the language barrier and note their marketing tactics that emphasize visuals, and how they differ from the U.S)!!!
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