After looking at China's Green Dam Youth Escort and SEM Standard and Regulation, we will now look at a type of fusion media that is buzzing amongst both Chinese Internet users and Television watchers. Surpassing even the United States, China has become the largest market for T.V. and broadband access. China has found a way to merge these two mediums, creating possibly what will attract both T.V. watchers and Internet users. This Internet-Enabled T.V, that I have nicknamed "IntEnablEvision" makes video and web content downloading in the Chinese T.V. market possible.
- There are 400 million household TV sets in China, with 1.3 billion TV viewers.
- There are 160 million cable TV households in China, with 30 million digital TV users expected by the end of 2007.
- More than 70 million fixed broadband subscribers currently exist in China, and there are more than 250 million Internet users.
Contrasting the second bullet point above, in 2008 China had 47.65 million digital T.V. users, and according to researchinchina.com that number is expected to reach 136.76 million by 2012 and potentially higher 3 years after, because the Chinese government plans to require all T.Vs to be converted to digital by 2015. China's surprising and exceeding digital T.V. data just goes to show that China really is a market that has great potential for growth. So, what does this "new media" mean for advertisers in China? What new ways will advertisers come up with in order to appeal to both the Internet user and T.V. watcher? We will analyze this tomorrow when we look at Tudou.com, China's biggest Internet-Video destination and analyze its advertising tactics.
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