Tuesday, December 1, 2009

Demographically speaking...

An important aspect of any company is "knowing your consumer," in order to expand your customer base. Tudou.com has mastered this better than any other social video-uploading site in China. Tudou's top competitors in China are websites, Youku.com and 56.com, that have similar functions and capabilities as Tudou. Youku's ratio is 0.74 male - 0.26 female, 56's ratio is 0.91 male - 0.09 female, while Tudou's is 0.65 male - 0.35 female. Although, Tudou's demographics are not perfect, they are more evenly distributed in terms of male and female users. This allows Tudou to attract advertisers looking to target both male and female users simultaneously or individually, unlike Youku and 56 who are only likely to attract advertisers that are looking to target a male dominated audience, therefore, limiting ad sales. Tudou's demographic gap is continually closing, and creating more opportunities for ad $$$...

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