As we've discussed in class, a company's "brand" determines their image
and the type of consumer they attract. Tudou.com has been quite successful with the image they project to their site users, and has gone one step further to ensure a larger audience. Tudou does a thing called "co-branding" in which it presents products, services, or artists along with the producing companies. An example of this is co-branding artist with music labels, one of the most popular being songstress "Guo Meimei presented by Warner Music and Tudou." Tudou provided Warner Music/Guo Meimei their own music homepage which got 6,000,000 page visits in the first 2 weeks of creation. This type of relationship between companies and Tudou allows Tudou to gain more diverse video users who could potentially become regular Tudou site users. Also, once these new site users become accustomed to using Tudou to watch their favorite Warner Music artists, the two names, Tudou and Warner Music become synonymous brands to the consumer = a Co-branded Fan...is a Synonymous Fan : )
and the type of consumer they attract. Tudou.com has been quite successful with the image they project to their site users, and has gone one step further to ensure a larger audience. Tudou does a thing called "co-branding" in which it presents products, services, or artists along with the producing companies. An example of this is co-branding artist with music labels, one of the most popular being songstress "Guo Meimei presented by Warner Music and Tudou." Tudou provided Warner Music/Guo Meimei their own music homepage which got 6,000,000 page visits in the first 2 weeks of creation. This type of relationship between companies and Tudou allows Tudou to gain more diverse video users who could potentially become regular Tudou site users. Also, once these new site users become accustomed to using Tudou to watch their favorite Warner Music artists, the two names, Tudou and Warner Music become synonymous brands to the consumer = a Co-branded Fan...is a Synonymous Fan : )
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