
According to Chinese zodiac, 2010 is the year of the Tiger and also the year Tudou expects to break even. The Tiger is characterized as an adventurous leader and risk-taking animal, and I think that is an accurate description of Tudou's chosen business ventures. "Tudou announced it will invest 100 million yuan (US$14.75 million) in content and expects to break-even next year, thanks to the booming advertising income and expanded mobile business" (
ShanghaiDaily.com). Tudou will probably be the first online video-uploading site to turn a profit in the highly competitive Chinese video market.
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